A conversation on embedding purpose

In this interview, we talk to Oxford Leadership founding Trustee, and Partner Lasse Wrennmark who shares his stories and thoughts around purpose-driven leadership and why he thinks embedding purpose is crucial for companies to accelerate and to attract talent.

For more than 20 years, Lasse has been involved in developing leaders, teams, and organisations to become more purpose-driven. What he has learned during this time is that: no matter what challenges lie ahead, whether large changes, complexity or execution of a new strategy, the best way to start is to “humanize” organisations treating it as a living ecosystem that aligns and develops resilient and engaged people.